How to Build a Checkout Page (7 Steps)

Allow your customers to add products to their shopping cart without logging in. Anonymous shopping can help reduce the amount of transactions that are abandoned or canceled. In many cases, a shopper does not want to take the time to fill out a profile before they shop. Your checkout page should convert the buyer's details into an account for them instead, after they make a purchase.
Walk users through each step of the checkout process using tabs or guided navigation. For example, your first tab may display a table showing the selected products with an option to edit the cart prior to continuing. The second tab may contain forms for capturing billing and shipping information and entering promotional codes to calculate the final cost. The third tab would then provide a summary of the purchase and contain the 'Complete Purchase' button. Limiting the process to three pages or less will give your users a better experience and increase the chance they will complete the transaction.
Include detailed information in your shopping cart tables or purchase summary. Each item should display a product thumbnail that links to the original product page, a description, product availability and price. The shopping cart should allow the user to modify the quantity without opening a new dialog or page. Make sure your fonts are large and readable, and make use of white space to emphasize each element.
Offer your users a checkbox to use their billing information as the shipping information, so they don't have to enter everything twice. Ask users for the minimum number of details needed to actually process the order. If you want to capture additional information to aid in marketing, build it into the user's account profile page instead and allow users to optionally fill it out later.
Use large type or bold contrast for call-to-action buttons and to highlight totals, making sure the placement of buttons is consistent. For example, if your 'Checkout' button is placed in the lower right of each dialog, page or tab, make sure your 'Complete Purchase' or 'Continue' buttons are in the same location.
Give your customers a fast and clear way of getting help. You can add help links to a sidebar or integrate them into your checkout page dialog, or put your phone number near the top of the page where it is easy to see. Using tooltips is also a good method for guiding users through each form field or step of the process.
Test your checkout page to ensure it captures user data to your database correctly, sends emails to the correct place at appropriate times, and completes the transaction to your chosen payment gateways. Most gateways offer test accounts to help you do this, otherwise you can create a test product that costs $0 and complete the checkout using your personal details. By going through the checkout multiple times, you will be able to better understand the customer's perspective and make any adjustments or improvements needed.
VPS Hosting