Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, August 25, 2015

How to Build a Merchant Website (5 Steps)


Select your company name. Your name should be easy to remember. Once you've selected your name, purchase a domain name from GoDaddy.com (see Resources).
Choose an E-commerce site to host your Web site. Volusion.com offers an entire package that includes your domain name, shopping cart and Web hosting, starting at $19.95. Corecommerce.com is another E-commerce site that offers packages for as little as $29.95 (you will need to purchase your own domain name). Both sites offer business e-mail addresses, Web site templates (and the ability to use your own design), marketing tools, accounting tools, data feeds, Google AdWords coupons, the ability to create coupons or newsletters for your store and the ability to accept a number of different payment methods such as Paypal, Google Checkout and credit cards. GoDaddy.com allows you to pick and choose the services you need, such as a domain name or shopping cart. Web hosting starts at $4.99. If you aren't familiar with SEO and online selling, an all-inclusive site such as Corecommerce.com may be the way to go. Both Volusion.com and Corecommerce.com offer a free 30-day trial.
Build an attractive storefront. Take high-quality images of your products and create clear and thorough product descriptions that use relevant key words.
Create your business profile on an About Me page on the Web site that includes some information about how your business began, your vision and your goals. Create a Shipping and Returns page as well as a Privacy Notice page that tells your customers how you intend to use and safeguard their personal information.
Minimize risks by using security measures such as Secure Socket Layer (SSL) certificates such as those offered by VeriSign and payment gateways such as Authorize.net (see Resources). Contact your hosting site to see what services they offer or which gateways are compatible.
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Friday, August 21, 2015

How to Write a Business Proposal for Entertainment Promoters


Determine the audience. The proposal will likely be to a particular venue, perhaps for a particular event. The promoter must know the venue or event. They must know how many people it holds, what the crowd is like and then determine the feasibility of promoting the event. Some events are too large for one promoter.
Write down a list of reasons why the promoters should promote the event. Highlight past successes, reputation, or any unique marketing strategies that will be used.
Consider what terms of the promotion will be. How will the promoters be paid. Some promoters only receive a percentage of the door, others may also get a cut of the bar. The terms may need to be negotiated in person but the promoters should have an idea of what they want.
Write the proposal. The proposal should be a short (one page) outline of who the promoters are, their background and successes, what they want to do (promote an event,) how they will do it and what they want from the venue. Keep the well written and stylish. Consider having a graphic designer spruce up the proposal.
Approach the venue with the business proposal. Normally, the agreement is in person and the proposal will go out in advance to feel out the interest of the venue's management.
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