How to Choose an Email Account for a Business

Determine the amount of money that you are willing to spend. There are three basic types of email accounts you can use: free, Internet-based email accounts, accounts provided by Internet service providers, and email accounts purchased through a domain name and hosting company. Internet based accounts, such as Hotmail and Gmail are free and include ample storage space. Email addresses provided by an ISP do not usually cost any additional money because they are included in the cost of your Internet services. You are, however, limited in the number of ISP email accounts you can set up. While the email accounts that you purchase through a domain name and hosting company are not free, you are not limited in the number that you can purchase.
Consider the image that you want to project. While Internet based email addresses are free and ISP email addresses are provided at no additional charge, you cannot personalize the account as much as you can with an account that you purchase from a hosting company. The domain name for Internet based companies and ISP addresses will remain fixed, such as 'hotmail.com,' 'gmail.com' or 'comcast.net,' while if you purchase the account from a hosting company, you can create your own domain name, such as using the name of your business. Purchasing the domain name will project a more professional image of your business because it is customized and does not seem temporary or less than professional, as Internet-based accounts and ISP domains may. Further, some free Internet-based email accounts automatically include advertisements for their products in the body of your email that you cannot delete prior to sending the email, which may reflect negatively on you in the eyes of your customers.
Consider your ability to access the account. All three types can usually be accessed relatively easily, and remotely. The easiest to access are generally the Internet-based email accounts because the only purpose for the site is to provide access to your email. Those purchased from a domain name and hosting site and those provided by your ISP can be accessed by logging into your Internet service account or your domain name or hosting account.
Consider your ability to keep your email account into the future. A free account and an account purchased through a domain name and hosting company can stay with you through the life of a business. If you decide to change your domain name and hosting company, you can still keep the old domain name and email address. If, however, you choose the ISP email account, then you can only keep it as long as you purchase your Internet services though that ISP. This can be problematic if you are no longer satisfied with your Internet services or if you are offered a better deal on the services.
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