How to Make a Lead Generating Website

Develop a free offer. Most web surfers won't give out their information unless they get something in return. While information about your product or service may be enough of an offer, the best lead generation sites give away something more, such as a free report or weekly newsletter related to the product or service.
Write compelling copy to entice visitors to leave you their names. The old adage, 'It's not what you say, its how you say it,' is true in lead generation. Visitors need to know the benefits of your offer to them. Not that your product or service is better, but what it will do for your customers specifically (i.e. make them happier, thinner, richer, etc). Your lead page copy should also present you as an expert and increase your credibility with testimonials. Finally, it needs to include details about your offer to encourage them to give their contact information.
Buy a domain name. Visit a domain registrar and buy a domain name that fits your business or service. It helps to have a variety of name options in case your first choice is taken. With some host providers you can buy your domain when you purchase hosting.
Buy web hosting services. Choose a web host that offers CPanel and Fantastico for fast and easy website creation and management. CPanel offers a graphic interface to manage your site. Fantastico offers scripts such as forms, templates for web pages, and a variety of helpful website tools. Hostgator.com is one hosting option that offers these features.
Build your lead generation page. Log into your hosting account, choose Fantastico, and the web site template option. Or build your page using a web design software such as Kompozer (which is free) or Expressions from Microsoft. Put your enticing copy and form information on the main page. Fantastico has form scrips or you can use FormMail. Be sure to set the script to either email you the lead or enter it into a database on your server. The script you use should have details on how to do this. If you'll be sending a newsletter or want automatic delivery of a free report, consider using a list management service such as Aweber which allows you to capture full contact information if you want, but also allows you set follow-up emails and send broadcast messages in the future.
Market your page. Let your network know about your lead generation page. Include the website URL (domain name) on all your online and offline marketing materials such as email signature, business cards, brochures and advertising.
Manage your leads. When someone fills out a lead form, he has raised his hand and indicated an interest in what you've got. Be sure to respond to the lead right away, delivering your offer and following up with more information. Include lead information on all your future communications to increase the odds of a future sale.
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How to Open an Online Store for Cheap

Find something to sell. If you are a crafter or have connections with suppliers, this part will be pretty easy. If not, there are sources online that will drop-ship products for you. That means that you get the orders through your website and collect payment, then you send payment to the company and they ship the products directly to your customer.
Design your website, or have someone else do it for you. See the Resources section below for some options for learning how to do it yourself. Some web hosts also offer website builders as part of their hosting packages, or you can buy software that will allow you to design a website with ease.
Sign up for an account with Mal's E-commerce if shopping cart software is not included with your web hosting. This free service allows ecommerce store owners to put a simple shopping cart on their sites. Orders can be viewed on the Mal's website.
Sign up for a business PayPal account. Processing payments through PayPal eliminates the need to qualify for an expensive merchant account to accept credit cards. Buyers can pay for purchases with a credit or debit card without signing up for a PayPal account, and they can also send e-checks if they do have an account. PayPal integrates nicely with Mal's E-commerce, and they have a free shopping cart of their own as well if you prefer to use it.
Optimize your site for the search engines. That means including lots of keyword-rich content. This can be accomplished with articles, descriptive category pages and detailed product descriptions.
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How to Start a Clothing Company Website (6 Steps)

Determine the mission of the clothing company website. A website is a tool to create awareness and drive sales. A clothing company website can exist as an ecommerce store to complement a freestanding retail location or as an online destination to market and sell the clothing to the online consumer.
Select your demographic and keywords. If your clothing company sells t-shirts to plus-size women, select the top search phrases that your customer types into search engines to buy clothing. Use the free Google Adwords Keyword tool to determine the best keywords and number of searches per month for your target demographic.
Reserve the domain name. Choose a domain name that is identical to the name of your clothing brand. Use a free online tool found on whois.net to check the availability of your domain name. Select a familiar domain extension of .com or .net. According to Christopher Heng, of SiteWizard.com, 'when you choose a domain name with a domain extension other than '.com', you should promote your website or business with the entire domain name.'
Select an appropriate hosting plan. Choose a hosting plan that includes multiple email accounts, unlimited bandwidth, remote FTP access, built-in shopping carts, pre-designed web templates and secure server options for credit card transactions. In 2009, hosting plans for ecommerce websites range from $72 to $400 per year.
Plan for web design, content and usability using a website checklist. A clothing company website requires product photos and descriptions of each item of clothing. Use a website checklist to plan for the number of pages, categories, website navigation and types of photos needed.
Build your website using a free website builder or a web designer. You can use tools like Kompozer to design your free website. Include fashionable web graphics and fonts to reinforce the stylish theme of your clothing designs. Select free and reasonably priced website templates at Template Monster and Templates Box. Upload your website using your domain username and password using a free FTP file manager like Filezilla.
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How to Create a High School Newspaper Online (5 Steps)

Brainstorm with other student journalists to decide what kind of online newspaper you want. If your news site will only have an article or two a day, you may want to use a blog template or format. If you plan to publish a more magazine-style weekly edition with more stories, you will probably want a more complicated front page to showcase what's in each issue. Your website will also need to support any additional features such as slideshows and polls.
After you have decided what you want your newspaper to look like, try to do some moderate fundraising. Although it's possible to launch a website for free, even $50 will help your newspaper buy a memorable website address and quality hosting from a site like godaddy.com or dreamhost.com. These expenses can be made back later through online advertising.
Build your news website. Most high schools have students with excellent computer skills who are talented at building websites. But if no one knows HTML or CSS and learning website-building tools seems too intimidating, then look to services such as School Newspapers Online, which will create a website that will make publishing online easy. (See the resources section below).
Create content for your newspaper. Along with written articles, an online newspaper is a great place for multimedia and interactive content such as photo slideshows, videos, podcasts, polls, forums and calendars. Use a mix of content and a variety of voices to encourage more page views.
Market your newspaper. You can promote it through old-fashioned announcements such as flyers and word of mouth, but it might be better to advertise via email or through messages and posts on social networking sites such as Facebook, Myspace and Twitter.
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How to Build a Spiritual Website

Think of a name for your website. Have it reflect your spiritual or religious beliefs. For instance, if your site will be about Catholic spirituality, use the word 'Catholic' in your website's name. If, on the other hand, your beliefs are nondenominational, or multi-encompassing, consider using the word 'spirit' or synonyms of the word.
Purchase your domain name (see link in 'Resources,' below). Your domain name is the name of your site, and is basically your address in Internet real estate. This is where your site will reside, and what your visitors will type into their address bars when they want to visit your site.
Buy a hosting plan. When you purchase a hosting plan, you are paying a hosting company for space on their servers. By saving your sites on their servers, your website will become available to people all over the world. One of the highest-ranked hosting companies is Host Gator (see link in 'Resources' below).
Build your website. To do this, use your own knowledge of html, xml, and/or xhtml. If you don't know any of these programming languages, you can use a website template software, such as Coffee Cup, which will allow you to build a website quickly, without the need to know programming languages. Alternately, you could use Wordpress (a free blogging application), and purchase a Wordpress theme (see link in Resources) to give your site a professional look within seconds.
Generate revenue after you build a spiritual website by registering with affiliate networks, and finding products or services that are a good fit with your website's topic. In other words, you can link to books about your religion or beliefs, and if your visitors purchase the items, you will receive commission. See Resources below for a link to dozens of free affiliate networks.
Create pages for your site. This will depend entirely on what your beliefs are. Some examples of pages you can create are: history (of the religion or set of beliefs), beliefs, traditions, rules, prayers, songs. If your site is nondenominational, you should include pages about various religions (if any) that contribute to your beliefs. Add pages for spiritual poetry, articles about spiritual people in history (such as Gandhi, Martin Luther, Rumi, etc.). You might also have a page of links to other sites that share your beliefs.
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