How to Make a Lead Generating Website

Develop a free offer. Most web surfers won't give out their information unless they get something in return. While information about your product or service may be enough of an offer, the best lead generation sites give away something more, such as a free report or weekly newsletter related to the product or service.
Write compelling copy to entice visitors to leave you their names. The old adage, 'It's not what you say, its how you say it,' is true in lead generation. Visitors need to know the benefits of your offer to them. Not that your product or service is better, but what it will do for your customers specifically (i.e. make them happier, thinner, richer, etc). Your lead page copy should also present you as an expert and increase your credibility with testimonials. Finally, it needs to include details about your offer to encourage them to give their contact information.
Buy a domain name. Visit a domain registrar and buy a domain name that fits your business or service. It helps to have a variety of name options in case your first choice is taken. With some host providers you can buy your domain when you purchase hosting.
Buy web hosting services. Choose a web host that offers CPanel and Fantastico for fast and easy website creation and management. CPanel offers a graphic interface to manage your site. Fantastico offers scripts such as forms, templates for web pages, and a variety of helpful website tools. Hostgator.com is one hosting option that offers these features.
Build your lead generation page. Log into your hosting account, choose Fantastico, and the web site template option. Or build your page using a web design software such as Kompozer (which is free) or Expressions from Microsoft. Put your enticing copy and form information on the main page. Fantastico has form scrips or you can use FormMail. Be sure to set the script to either email you the lead or enter it into a database on your server. The script you use should have details on how to do this. If you'll be sending a newsletter or want automatic delivery of a free report, consider using a list management service such as Aweber which allows you to capture full contact information if you want, but also allows you set follow-up emails and send broadcast messages in the future.
Market your page. Let your network know about your lead generation page. Include the website URL (domain name) on all your online and offline marketing materials such as email signature, business cards, brochures and advertising.
Manage your leads. When someone fills out a lead form, he has raised his hand and indicated an interest in what you've got. Be sure to respond to the lead right away, delivering your offer and following up with more information. Include lead information on all your future communications to increase the odds of a future sale.
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How to Create a Micro Website

Brainstorm a list of 5 to 10 possible domain names related to the focus of your micro website.
Decide on a domain name from your list. This is the official address of your website, such as eHow.com. A micro website must be tightly focused on one single product or idea, and the domain name should reflect that focus.
Type in the name of your favorite domain registrar into the address bar of your Web browser, and use the registrar's website to search for your favorite potential domain name.
Choose a Web host. Since you are only creating a micro website with one or two pages, you do not need to be concerned with how much space and bandwidth comes with your hosting account. Your main concerns when shopping for a Web host should be uptime guarantee and price. Read reviews of Web hosts on a reliable hosting review site, such as the one listed in the Resources section of this article.
Find out the Web host's domain name servers. Log into the domain registrar's website and follow the online instructions to set up the proper DNS for your new domain name. You will need to put the DNS addresses of your Web host's domain name servers into a form on the registrar's website. This will point your domain name to the Web host's server, where your website's files will be located.
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How to Set Up a Network Domain (6 Steps)

Choose a desirable name for your domain based on the purpose of your webpages. The top domain registry service in the U.S. is Network Solutions. At the Network Solutions site or the site of another domain registry service, search for available domain names.
Acquire the desired domain name (either for free or for a fee) from the present owner of the domain name.
Register the domain name with the domain registration service or registrar.
If you do not have a Web server, get a free or paid Web-hosting service online. There are thousands of providers from which to choose. The Web-hosting service provides an Internet Protocol (IP) address for the server that will host your Web domain.
Inform the registrar that registered your domain name of the new IP address of your server or the host Web server.
Now your domain name and server information are registered together. When you type in the Internet address of your network domain into a browser, your computer will communicate with the client server. In turn, the client server will send your webpages over the Internet for your computer to display in the Web browser.
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How to Link a Domain Name to a Web Hosting Page

Obtain the DNS nameservers used by the company hosting your actual website. These are unique addresses that look something like web addresses (e.g., 'ns1.yourwebhost.com', 'ns2.yourwebhost.com'). There are usually at least two nameservers like these; often, your hosting company provides these to you at signup. If not, contact the hosting company for this information.
Change the DNS nameservers where your domain name is registered to the nameservers provided by your hosting company. Each registrar handles this step differently, but in most cases, you can access your domain name's nameservers online by logging into your account at the registrar's website. If you cannot easily find where to make these changes, contact the company where your domain is registered and ask how to do this. It usually takes between 24 and 48 hours for the changes to take effect once you change the nameservers.
Login to your web hosting account and associate your domain name with your website. Again, this process is different for each provider. Sometimes, you will already have a website created with a temporary web address; other times, you will access your online file manager and create a new folder for the domain name. Consult your hosting company's help documentation, or call the support line if you need assistance with this step. Your domain name will point to whatever webpage you have created as soon as the DNS nameserver changes take effect.
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How to Register a Domain Name With an IP Address

Contact your Internet service provider and request a static IP address. Static IP addresses may cost extra, but some providers do include it in their service. Consult your provider to configure your computer with the new static IP address.
Shop for a domain name registrar. Compare pricing among companies to save money. Two places to find registrars are the websites for the Internet Corporation for Assigned Names and Numbers, and InterNIC (see the Resource section).
Register your domain name online with the company you chose. Specify the static IP address on the web form that should be associated with the domain name. Call the customer service department if the form doesn't have space for the IP address. If you have a previously registered domain name, contact the company used to register it and request your static IP address be assigned to your domain.
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