How to Make a Lead Generating Website

Develop a free offer. Most web surfers won't give out their information unless they get something in return. While information about your product or service may be enough of an offer, the best lead generation sites give away something more, such as a free report or weekly newsletter related to the product or service.
Write compelling copy to entice visitors to leave you their names. The old adage, 'It's not what you say, its how you say it,' is true in lead generation. Visitors need to know the benefits of your offer to them. Not that your product or service is better, but what it will do for your customers specifically (i.e. make them happier, thinner, richer, etc). Your lead page copy should also present you as an expert and increase your credibility with testimonials. Finally, it needs to include details about your offer to encourage them to give their contact information.
Buy a domain name. Visit a domain registrar and buy a domain name that fits your business or service. It helps to have a variety of name options in case your first choice is taken. With some host providers you can buy your domain when you purchase hosting.
Buy web hosting services. Choose a web host that offers CPanel and Fantastico for fast and easy website creation and management. CPanel offers a graphic interface to manage your site. Fantastico offers scripts such as forms, templates for web pages, and a variety of helpful website tools. Hostgator.com is one hosting option that offers these features.
Build your lead generation page. Log into your hosting account, choose Fantastico, and the web site template option. Or build your page using a web design software such as Kompozer (which is free) or Expressions from Microsoft. Put your enticing copy and form information on the main page. Fantastico has form scrips or you can use FormMail. Be sure to set the script to either email you the lead or enter it into a database on your server. The script you use should have details on how to do this. If you'll be sending a newsletter or want automatic delivery of a free report, consider using a list management service such as Aweber which allows you to capture full contact information if you want, but also allows you set follow-up emails and send broadcast messages in the future.
Market your page. Let your network know about your lead generation page. Include the website URL (domain name) on all your online and offline marketing materials such as email signature, business cards, brochures and advertising.
Manage your leads. When someone fills out a lead form, he has raised his hand and indicated an interest in what you've got. Be sure to respond to the lead right away, delivering your offer and following up with more information. Include lead information on all your future communications to increase the odds of a future sale.
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