How to Start an Online Shoe Store Business

Write a business plan for your online shoe store. Will you sell designer shoes for a local market, or sell athletic shoes for worldwide Nike, Adidas and Puma fans? Interview other successful online shoe retailers for tips on writing your shoe retail business plan. Search the Small Business Administration's website for sample business plans for your online shoe business.
Register a domain name. Your domain name is a piece of internet real estate that your customers will use to shop for shoes. To please the search engines and your customers, reserve a domain name that includes the words 'online shoe store' to maximize SEO opportunities. The price of domain names can range from 99 cents to 10 dollars.
Design your online store and obtain secure hosting. Buy a ready-made template for your shoe store or use a web designer specializing in online retail websites. Ensure that whatever retail website application you choose provides options for sizing, photos of the shoes, available colors and product descriptions for your online shoe customers.
Get state and local business requirements for your online shoe store. A retail shoe store business, whether it is online or free-standing, must have a sales tax license, incorporation from the state and an EIN number. If you buy merchandise with a shoe wholesaler, you will need to provide proof of a retail license, a business account and corporation documents to complete a shoe order.
Obtain your shoe store merchandise through wholesalers and distributors. Look for store closeouts on eBay. Peruse online wholesalers for shoe brands that your ideal customer will purchase online. Contact shoe manufacturers directly to see if they will give you a deal for bulk orders. Start off with 10 sizes for each shoe style to ensure that your customer selection is varied.
Prepare for customer service and shipping requirement for your online shoe store. Create a designated email address for customer complaints and issues. Investigate the prices for drop shipping (where the designer shoes are warehoused instead of storing the merchandise in your home) or use Fed Ex or UPS for standard and overnight shipping requests.
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How to Start Your Own Manga Store Online (10 Steps)

Get your manga comics. If you already own a manga book store, you won't need any additional inventory. If you need to choose between distributors, search around your locality or online, make a list of all wholesale distributors and evaluate them based on factors such as delivery, quality, deadlines and reputation.You may be able to ship the books without re-packaging them, since the original packaging may be professional and suitable for distribution. If you choose to make your own comics, make a list of how much time, effort and money you spend on each book. Evaluate the three options and choose a suitable one for you.
Get a computer and a reliable Internet connection. Sign up for an email account. You will need several email accounts to establish an Internet business, sell products and earn money.
Get a credit card or debit card from your local bank. This is necessary to buy products and services for your online business.
Do a study to determine a reasonable price for your products. Base the price on quality, number of pages or author. If you charge more than your competitors, your sales will be affected. In your price study, include a price comparison of other distributors selling similar manga comics with the same amount of pages. Also include manga prices from top-selling authors or popular comics. You may also conduct an informal survey with manga fans by asking them how much they would pay for your type of comic. Try to ask as many people as possible to get a sense of the best possible price.
Register your own domain name through sites such as godaddy.com or namecheap.com.
Register your web hosting package to ensure that it runs 24 hours a day and 7 days a week. The web hosting package provides website bandwidth so people can see it online. Base the size of the hosting package on the number of views you expect. The more views you expect, the larger the hosting package you will need to purchase. You will need to pay a monthly or yearly fee. You can compare the prices of various providers and choose based on your budget. Prices usually run between $40 to $300 a month depending on your bandwidth need (as of September 2010).
Create a website. Make sure the design and layout are appealing and pleasing. Hire a designer if necessary. Use free services such as weebly.com or wix.com to create preliminary website ideas. Create your own sales and thank you pages.
Get a merchant account and register with a credit card processor. A merchant account is a business bank account linked to your website. It allows you to accept payments on the Internet. Credit card processors are free, but merchant accounts charge a fee. PayPal and Google Checkout both act as a combination of merchant accounts and credit card processors.
Secure your website. Take measures to ensure that your payment gateway is secure so that your clients can rely on it. Hire a webmaster to test your site.
Promote your website through submission in search engines, directories, blogs, newsletters, forums and discussion groups. Listing your site in popular directories such as dmegs.com and other blogs that cover the manga industry can increase traffic to your site.
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How to Become a Webmaster in 14 Days (6 Steps)

Learn about basic HTML. If you know how to create a few basic codes, you will be able to customize your website to suit your needs. You don't have to become a programmer, but you do need to know how basic HTML works so that you can correct any problems.
Find a host for your website. Being a webmaster means controlling an independent website. That requires hosting. Look for a hosting plan that delivers exactly the options you need rather than simply looking at the price of the plan. Most hosting companies give price breaks for long-term hosting.
Set up the website. The website will need content, graphics and anything interactive that you want to add. You can outsource that work to a Web writer or a graphic designer, or you can do the work yourself. Set up a timetable so that your completed site is finished as fast as it should be. If you want to create a 10-page site, allow perhaps half a day to develop each of those pages.
Test the site to make sure all of its functions work. You might spend a day or two trying to access the site from different locations and from different browsers. Also contact friends and family to tell you if they have any problems using the site. Make any corrections that need to be made.
Publish the website. Once the website becomes live, it will be available all over the world.
Handle problems that users encounter. Moderate comments and answer questions to keep the website going. Make sure to handle problems fast enough to keep users coming back.
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