Sunday, August 30, 2015
How to Write a Media Advisory (4 Steps)
Print the advisory on company or organization letterhead. This gives greater credibility to your advisory and immediately identifies who is hosting the event. While you're typing, leave room at the top of your document for the letterhead.
Type the words 'MEDIA ADVISORY' at the top of the page in all caps. Follow this with contact information for the person the media can speak with for more information. Include the person's name, title, phone number and email address.
Create a catchy headline that grabs the reporter's attention and accurately conveys the event's main idea. Use strong verbs and avoid unnecessary adjectives or filler words.
Cover all the important details of the event. Answer the main questions, such as: what the event is; where it's being held; who's sponsoring it and who will attend; what will happen; what the main events are; and, most importantly, why the media should be there to cover it. Explain whether there will be photo opportunities. Describe any subjects who will be available for one-on-one interviews.