Showing posts with label sponsor. Show all posts
Showing posts with label sponsor. Show all posts

Thursday, August 27, 2015

How to Get a Sponsor for Showing Your Horse


Determine what you hope to accomplish and how sponsorships will help you reach your goals. If you want to make it to a specific championship or show, figure out exactly how much support you will need and in what forms. Do you need new show clothing and equipment; or should you ask for money to help you pay the show-related costs?
List potential sponsors. Sponsors can be businesses, groups or individuals. Local businesses, especially horse-related businesses -- such as barns, tack and feed stores -- will be more amiable to sponsoring horse-related activities than those that have nothing to do with horses.
Write a formal letter presenting yourself and your goals to each potential sponsor. Provide them with a list of things they can do to assist you and explain what you will give them in return. Advertising in the form of banners and decals on your vehicle and horse trailer are some of the most common forms of reciprocity sold for sponsorship. You may also offer your personal verbal endorsement, and give the sponsor the right to use your name and image for events or advertising. Sponsorship letters should include your contact information, as well as a list of your accomplishments to date.
Hand deliver your sponsorship letter. This will allow the potential sponsors to put a face with your name and allow them to ask questions. When you deliver the letters, you should have a neat, well-groomed appearance and present yourself as professionally as possible.
Follow through with sponsors. No matter how large or small the sponsorship may be, behave gratefully and follow through on any requests or specific agreements you made with the sponsor, such as displaying their advertising during shows.
Document your actions. If you agree to display the sponsor's sign on your trailer during horse shows, take pictures of the trailer in the parking lot -- or close to a big sign or the entrance. This will prove you held up your end of the agreement and give the sponsor something that shows his involvement in the horse show community.
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Tuesday, August 25, 2015

How to Create Race Car Graphics (5 Steps)


Get all the measurements for each graphic you are preparing. Accurately measure each section of the vehicle. Account for any 'contingency' decals required by the sanctioning body the race car will participate in.
Use graphic design software such as Adobe Photoshop, Illustrator or InDesign to create the graphics. Because these software programs require training and familiarity, most race teams hire a graphic designer to create the graphics according to the needs of the sponsor and the team.
If you are obtaining a logo from a sponsor, be sure you have the file in the correct format and large enough to print in the size you need. Vector files are the most common file format but be sure to check with your printer on the required format and minimum size they prefer. This will ensure that your graphics are clear and high quality.
Once the design of the graphics is done, send them to a printer that has the capability to output graphics large enough for your race car. The most cost effective material is vinyl, which also applies easily. Your printed decal will come back sandwiched between sheets of paper to protect both the adhesive backing and the printed side.
Apply the printed decals to your race car. Start with a clean, dry surface. Spray the area with an adhesive fluid, which allows you to position the decal before setting it in. Remove the back of the vinyl, set in place and using your squeegee, press firmly from the center of the graphic outward. Let it dry, saturate the outside of the decal and carefully remove the sheet. Use your Exacto knife to pop any bubble that may appear.
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