Showing posts with label rank. Show all posts
Showing posts with label rank. Show all posts

Sunday, August 30, 2015

How to Start an E Business


Create a name for the business. This involves coming up with a name that is easy to remember, and also catchy enough to stay right on the tip of consumers' tongues. Search the names of your competition to give you ideas, and then write a list of possible names for your business. Use a process of elimination to decide which name suits your business best.
Build a website by finding a hosting company that specializes in eBusiness websites. The top three eBusiness Web hosting companies are JustHost, HostMonster, and BlueHost (as listed on the 'Top 10 Web Hosting' website, a site that compares Web hosting companies). Consider a hosting company that will register your domain name for you. You can also register the domain name on your own using Network Solutions or Dotster.
Launch the website by submitting the URL to Yahoo, MSN, or Google, for example. Each search engine will ask for a list of keywords to describe your business. This is done to allow the search engine to rank your website among other similar websites. The process of coming up with really good keywords is known as search engine optimization (SEO). Put thought into the keywords you choose. Try to put yourself in the position as the consumer, and ask what terms you would type in to find your product. Search engines put a lot of weight into keywords when determining how a website is ranked. Don't leave this step to chance. Give it some real thought.
Market the website. This can be done through a number of ways. Article marketing allows you to post articles about your product niche in free article directories such as Ezine Articles or Article Street. In turn, people who read your articles on these sites have a chance to come visit the website, and hopefully buy a product or two. Post a press release online in which you can announce the start of your eBusiness, telling potential customers what you are selling and how the product can be beneficial. Hand out business cards every chance you get (think of friends, family, and people who would benefit from your product). Never underestimate the power of word-of-mouth as a source for marketing. Show pride in your business to make people want to find out more about your product. Advertise in newspapers as well. Remember that an eBusiness has the potential to reach customers around the globe, so advertising on websites that complement your product may be a good idea as well.
Keep the website updated and maintained. Do something to the site at least once a week. No one wants to buy products from a stale online store. Customers want to know that you are an expert in your product line, so offer free How-To guides and blogs, as well as other content that requires continuous updates. Visitors like interaction as well. Place a poll or survey link that is centered around your product line. Anything that keeps potential customers coming back is good.
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Tuesday, August 25, 2015

How to Conduct a Business Meeting in Japan (7 Steps)


When you meet your counterparts, bow. The Japanese do not shake hands, other than when Westerners would give each other a hug. They might make an exception for business meetings. Wait for the Japanese businessman to offer his hand. Introduce your colleagues by title and function as well as name.
Sit at the meeting table opposite from your hosts. Seat your delegation in reasonable order of rank. If you're the head of the delegation, take the best seat. In Japan, that is the one farthest from the door. If you are using an interpreter, make sure he or she (usually she) sits next to you.
Exchange business cards with all the other participants in the meeting. If you are head of the delegation, you will be expected to start. Do it like this: Face the person with whom you are exchanging cards. Hold your card with both hands. If you have Japanese cards, have the Japanese side up. Bow. Introduce yourself--say your name and your company. Thank the person for meeting with you. Hand over your business card. Listen carefully to the introduction by the person whose business card you are receiving. Take the card with both hands and look at it. Move on to the next person. Don't write on the cards and don't put them in your pocket, but keep them on the table in front of you.
Thank your hosts for agreeing to meet with you. Hand out your presentation material. Japanese businessmen usually appreciate if you send the material in advance, if possible.
Speak slowly and clearly (but do not exaggerate) in your presentation. By handing out material in advance, the Japanese can follow the presentation as you speak.
If you are using an interpreter, make make pauses to enable complete translation.
Tell your hosts that you can take questions during the presentation, if that is the case.
Don't be surprised if the Japanese do not say anything. They may not want to embarrass you with questions, or they might wait for their superior to ask questions first.
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